ESOMAR WM3



Manfred Mareck reports for Warc direct from ESOMAR's WM3 Multi-Media Measurement Conference, Dublin, 3-6 June 2007.

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Wednesday morning: TV Audience Measurement
Manfred Mareck
Wednesday June 06, 2007, 11:43 GMT

We are still here, and media research hasn’t crumbled. My problem today is what to report on – three sessions in parallel: TV, Outdoor, and Radio. Someone suggested I should ask a couple of friends who are in the two other sessions to give me a few summary notes. But they are all researchers, so I’m not sure if I can trust them. Anyway, I decided to go for Television.





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ESOMAR WM3 posts

Wednesday afternoon – Touchpoints, Apollo and the holistic approach
Thursday June 07, 2007, 10:21 GMT

Wednesday morning: TV Audience Measurement
Wednesday June 06, 2007, 11:43 GMT

Tuesday afternoon: Consumers and connectivity
Wednesday June 06, 2007, 08:37 GMT

Tuesday morning: Advertising Effectiveness
Tuesday June 05, 2007, 16:10 GMT

Monday afternoon: the rise of social networks
Tuesday June 05, 2007, 08:10 GMT

Monday morning: Digital lifestyles - the challenge for ads and media
Monday June 04, 2007, 11:45 GMT

Coming soon: reports from WM3
Wednesday May 30, 2007





ESOMAR WM3 is being reported on by:


Manfred Mareck

Managing Director, Research Marketing Ltd






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