
Wednesday morning: TV Audience Measurement Manfred Mareck Wednesday June 06, 2007, 11:43 GMT
We are still here, and media research hasn’t crumbled. My problem today is what to report on – three sessions in parallel: TV, Outdoor, and Radio. Someone suggested I should ask a couple of friends who are in the two other sessions to give me a few summary notes. But they are all researchers, so I’m not sure if I can trust them. Anyway, I decided to go for Television. | ESOMAR WM3 posts Wednesday afternoon – Touchpoints, Apollo and the holistic approach Thursday June 07, 2007, 10:21 GMT Wednesday morning: TV Audience Measurement Wednesday June 06, 2007, 11:43 GMT Tuesday afternoon: Consumers and connectivity Wednesday June 06, 2007, 08:37 GMT Tuesday morning: Advertising Effectiveness Tuesday June 05, 2007, 16:10 GMT Monday afternoon: the rise of social networks Tuesday June 05, 2007, 08:10 GMT Monday morning: Digital lifestyles - the challenge for ads and media Monday June 04, 2007, 11:45 GMT Coming soon: reports from WM3 Wednesday May 30, 2007 ESOMAR WM3 is being reported on by:Manfred MareckManaging Director, Research Marketing Ltd |
