ESOMAR WM3


Manfred Mareck reports for Warc direct from ESOMAR's WM3 Multi-Media Measurement Conference, Dublin, 3-6 June 2007.

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Tuesday morning: Advertising Effectiveness
Manfred Mareck
Tuesday June 05, 2007, 16:10 GMT

By popular demand after last year’s WM3 in Shanghai, the organisers decided to add the topic of advertising effectiveness to the programme and judging by the discussion with delegates it was a move in the right direction.

 





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ESOMAR WM3 posts

Wednesday afternoon – Touchpoints, Apollo and the holistic approach
Thursday June 07, 2007, 10:21 GMT

Wednesday morning: TV Audience Measurement
Wednesday June 06, 2007, 11:43 GMT

Tuesday afternoon: Consumers and connectivity
Wednesday June 06, 2007, 08:37 GMT

Tuesday morning: Advertising Effectiveness
Tuesday June 05, 2007, 16:10 GMT

Monday afternoon: the rise of social networks
Tuesday June 05, 2007, 08:10 GMT

Monday morning: Digital lifestyles - the challenge for ads and media
Monday June 04, 2007, 11:45 GMT

Coming soon: reports from WM3
Wednesday May 30, 2007





ESOMAR WM3 is being reported on by:


Manfred Mareck

Managing Director, Research Marketing Ltd






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