ESOMAR WM3 2009



ESOMAR WM3 2009
Stockholm, May 4-6

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Day 2 continued: Estimating the cross media benefits of Telecom Italia advertising
Laura James
08 may 2009

A corporate campaign for Telecom Italia was analysed by Carlotta Ventura, Telecom Italia and Metteo Cardani, Mediaedge:Cia.



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Postings

Day 2 continued: Estimating the cross media benefits of Telecom Italia advertising
08 may 2009

Day 2 continued: Researching Twitter users
07 may 2009

Day 2 continued: Keller Fay on measuring word of mouth
07 may 2009

Day 2 continued: Measuring the branding impact of search
07 may 2009

Day 2 continued: Finding the right media formats for brands
07 May 2009

Day 2: Project MIA and Audience Response
06 May 2009

WM3 Day one afternoon: OoH Guidelines and Cross Media Measurement
05 May 2009

WM3 Day one morning: Facebook, Liquid Modernity and growing global TV
5 May 2009

Welcome to the ESOMAR WM3 Blog
1 May 2009





The conference is reported by:

Laura James, WARC








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