WARC Brandworks University 2007


Brandworks University attracts senior marketers from a wide range of top U.S. and global brands. In 2007, its 17th year, attention focussed on new niche marketing. Howard Cosgrove, HP Cosgrove Communications, summarises the proceedings direct from Madison, Wisconsin, June 5-6 2007.

-----------------------------------------------------------

Brandworks University: Day one
Howard Cosgrove
Tuesday, June 6 2007

 

"Why and how to harness the new niche marketing"

 

Is it ‘niche’ as in switch, wish or leash? 

 

The 350+ participants at Lindsay, Stone & Briggs’ Brandworks University learned that the correct pronunciation depends on where you live.





To view this conference report in full you need a Warc subscription. Subscribers can log-in now.



Brandworks University posts

Brandworks University: Day two
Wednesday, June 7 2007

Brandworks University: Day one
Tuesday, June 6 2007






 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc
  |    |