Rob Goldman: search and the future of niche

Online search is the future of niche marketing, believes Rob Goldman, the former general manager of the niche aggregator, Shopping.com.

That’s because search-based selling offers brands the ability to find profitable customers in tiny niches “at prices you didn’t think were possible,” he enthused.

When Shopping.com tried to attract customers via traditional advertising channels, it had a cost per customer of $6, which isn’t bad.  But online, the cost per customer was 12 cents. “That’s an unbelievably low

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