The internet audience

Co-chairmen Shababb & McDonald introduced a panel discussion moderated by Mike Shields of MediaWeek, featuring Lynn Bolger (Yahoo!), Beth Uyenco (Microsoft), Gian Fulgoni (comScore) and Mainak Mazumdar (Nielsen NetRatings)

This was an articulate and informed discussion of the dynamic problems of internet audience measurement. The industry consists of a growing variety of ‘moving parts’, which Lynn Bolger’s likened to ‘standing on quicksands’.