Journal of Advertising Research
Audience Measurement 2.0


Roderick White reports for Warc direct from Audience Measurement 2.0, York City, June 26-27, 2007.

-----------------------------------------------------------

Day 1: OOH, interactive and the cross-media problem
Roderick White
Tueday, June 26 2007, 20:24 EST


Outdoor and OOH measurement

 

After lunch, four break-out sessions made life impossible for a single reporter. Pete Doe, Nielsen Combine, standing in for John Connolly of Kinetic, described a fusion of several Nielsen databases that provided the basis for considerable refinement of outdoor



To view this conference report in full you need a Warc subscription. Subscribers can log-in now.



ARF AMS 2 posts

Day 2: Media synergies, insights and measurement inititiatives
Tuesday, June 27 2007, 21:05 EST

Day 2: Online measurement - cracking the code
Tuesday, June 27 2007, 19:53 EST

Day 1: OOH, interactive and the cross-media problem
Tueday, June 26 2007, 20:24 EST

Day 1: Digital consumers and the long tail
Tuesday, June 26 2007, 19:45 EST

Blog coming soon
Friday, 8 June 2007





ARF AMS 2 reporters:


Roderick White

Editor of Admap magazine








 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc
  |    |