I’m not a market research conference junkie (unlike Larry Gold or Bob Lederer), but I’ve been to a few. They all involve a series of trade-offs in the programme, between methodology, findings, the role of research, how to communicate it to top management, how to organize it, and so on.

This one had a tendency to be more about marketing than research, though the break-out sessions redressed the balance. This is not necessarily a bad thing, but it’s always worth remembering that the business of the ARF is research, and specifically advertising