Journal of Advertising Research
ARF Re:think 2007 Consumer engagement



Roderick White, Joe Mandese and Peggy Neu report direct from Re:think 2007, the ARF Annual Convention + Expo, New York, April 16-18, 2007

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Re:think or re-think? Thoughts on the Convention so far
Roderick White
Tuesday, April 17 2007, 18:53 EST


With Joe Mandese taking on the ‘commentary’ blog today, I thought it would be worth reflecting on the theme of the Convention.





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Re:think 2007 reporters:


Roderick White

Editor of Admap magazine





Joe Mandese

Editor-in-Chief, MediaPost





Peggy Neu

WARC Americas







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