Journal of Advertising Research
ARF Re:think 2007 Consumer engagement



Roderick White, Joe Mandese and Peggy Neu report direct from Re:think 2007, the ARF Annual Convention + Expo, New York, April 16-18, 2007

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ARF Initiative Update: The Online Playbook
Roderick White
Monday, April 16 2007, 20:47 EST


In this panel session, Taddy Hall of the ARF introduced IAB CEO Randall Rothenberg, Kevin Doohan of Conagra, Andy Hunter of GSDM and



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Re:think 2007 reporters:


Roderick White

Editor of Admap magazine





Joe Mandese

Editor-in-Chief, MediaPost





Peggy Neu

WARC Americas







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