Re:think 2007

ARF Re:think 2007 Consumer engagement

Roderick White, Joe Mandese and Peggy Neu report direct from Re:think 2007, the ARF Annual Convention + Expo, New York, April 16-18, 2007

Key issues forum: Consumer engagement with the NFL, Weather Channel and Monster
Peggy Neu
Monday, April 16 2007, 20:29 EST

Monday afternoon’s Key Issues Forum 1 tackled the issue of consumer engagement. Marc Nightengale and Peter O’Reilly talked about the holistic approach NFL is taking to build “fan engagement”.

Ned Greenberg and Paul Borgese from the Weather Channel presented a study looking at the level of ad engagement in different media platforms.

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Re:think 2007 posts

Key issues forum: attitudes to ads, emotion and Coca-Cola
Wednesday, April 18 2007, 17:10 EST

Final Day: the paradox of strategy, gender difference, skin heat, Apollo, and engagement (remember that?)
Wednesday, April 18 2007, 15:48 EST

ARF Ogilvy Awards 2007: The major winners
Tuesday, April 17 2007, 22:53 EST

Re:think or re-think? Thoughts on the Convention so far
Tuesday, April 17 2007, 18:53 EST

Lunchtime panel: Advertising in the digital age
Tuesday, April 17 2007, 18:05 EST

Global Market Research – the CEOs of the Big Four get together
Tuesday, April 17 2007, 12:31 EST

ARF Initiative Update: The Online Playbook
Monday, April 16 2007, 20:47 EST

Key issues forum: Consumer engagement with the NFL, Weather Channel and Monster
Monday, April 16 2007, 20:29 EST

Key issues forum: online engagement, brands on TV and inside integrated marketing
Monday, April 16 2007, 19:32 EST

Research Innovation Showcases: Iconoculture and Tribal Fusion
Monday, April 16 2007, 18:27 EST

Lunch with Linda Kaplan Thaler; TV Spots and YouTube research showcases
Monday, April 16 2007, 18:12 EST

The opening session: Toyota and Red
Monday, April 16 2007, 11:51 EST

Coming soon: key session reports from Re:think 2007
Monday, 16 April 2007

Re:think 2007 reporters:

Roderick White

Editor of Admap magazine

Joe Mandese

Editor-in-Chief, MediaPost

Peggy Neu

WARC Americas