Journal of Advertising Research
ARF Re:think 2007 Consumer engagement



Roderick White, Joe Mandese and Peggy Neu report direct from Re:think 2007, the ARF Annual Convention + Expo, New York, April 16-18, 2007

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Key issues forum: online engagement, brands on TV and inside integrated marketing
Roderick White
Monday, April 16 2007, 19:32 EST


A  session on key issues chaired by Shilpa Damle of Frito-Lay produced three potentially interesting papers.

 





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Re:think 2007 reporters:


Roderick White

Editor of Admap magazine





Joe Mandese

Editor-in-Chief, MediaPost





Peggy Neu

WARC Americas







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