Journal of Advertising Research
ARF Re:think 2007 Consumer engagement



Roderick White, Joe Mandese and Peggy Neu report direct from Re:think 2007, the ARF Annual Convention + Expo, New York, April 16-18, 2007

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The opening session: Toyota and Red
Roderick White
Monday, April 16 2007, 11:51 EST


With the North-Eastern USA underwater (Central Park got a near-record 7.57 inches of rain yesterday, and there are floods all over New Jersey), the 53rd ARF Convention opened this morning at New York’s Marriott Marquis.





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Re:think 2007 reporters:


Roderick White

Editor of Admap magazine





Joe Mandese

Editor-in-Chief, MediaPost





Peggy Neu

WARC Americas







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