Once upon a previous generation of marketing executives, the annual meeting of the Association of National Advertisers (ANA) - an exclusive enclave of senior marketers held, by tradition, at the Greenbrier Resort in the hills of West Virginia - was a hard-working, proper, nose-to-the-grindstone annual event with austere speakers deliberating (often at length) on the steady tick-tock progression of the marketing profession.

And, it's reasonable to say that never did any of those gatherings have the energy or frenetic pacing of a presentation like the one offered by Jeffrey W. Hayzlett at the ANA's 2009 "Masters of Marketing" annual meeting in Phoenix, Arizona.

Jeffrey W. Hayzlett, chief marketing officer and vice president of Eastman Kodak Company, addresses the crowd at the 2009 ANA Annual "Masters of Marketing" Conference at the JW Marriott Desert Ridge, Phoenix, AZ, on Nov. 7
Photo from Clarion

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