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eMarketer looks into digital adspend's crystal ball Geoffrey Precourt November 7, 2008 Back before the first bubble burst, media techies adopted Bruce Springsteen as a kind of mirror-icon. Whatever Bruce was, they weren't - emotional, at home on the streets, hyper-sensitive. "We gotta get out while we're young/'Cause tramps like us, baby we were born to run" hardly seemed to be a unifying theme from a generation that viewed the future through the prism of a keyboard and computer screen, but the Boss ruled. In back corridors of start-ups, you could hear the digits bounce between business managers: Back before the first bubble burst, media techies adopted Bruce Springsteen as a kind of mirror-icon. Whatever Bruce was, they weren't - emotional, at home on the streets, hyper-sensitive. "We gotta get out while we're young/'Cause tramps like us, baby we were born to run" hardly seemed to be a unifying theme from a generation that viewed the future through the prism of a keyboard and computer screen, but the Boss ruled. In back corridors of start-ups, you could hear the digits bounce between business | PostingseMarketer looks into digital adspend's crystal ballNovember 7, 2008 The Next Big Idea 3.1 November 7, 2008 The Next Big Idea 3.0 November 7, 2008 The Digital DNA of Ogilvy & Mather November 6, 2008 Keynote panel: the state of interactive November 5, 2008 ad:tech comes to New York November 4, 2008 The conference is reported by:![]() Geoffrey PrecourtUS Editor, Warc |
