ad:tech New York 2008




WARC's US editor Geoffrey Precourt reports
direct from ad:tech New York 2008

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eMarketer looks into digital adspend's crystal ball
Geoffrey Precourt
November 7, 2008

Back before the first bubble burst, media techies adopted Bruce Springsteen as a kind of mirror-icon. Whatever Bruce was, they weren't - emotional, at home on the streets, hyper-sensitive. "We gotta get out while we're young/'Cause tramps like us, baby we were born to run" hardly seemed to be a unifying theme from a generation that viewed the future through the prism of a keyboard and computer screen, but the Boss ruled. In back corridors of start-ups, you could hear the digits bounce between business managers:

Back before the first bubble burst, media techies adopted Bruce Springsteen as a kind of mirror-icon. Whatever Bruce was, they weren't - emotional, at home on the streets, hyper-sensitive. "We gotta get out while we're young/'Cause tramps like us, baby we were born to run" hardly seemed to be a unifying theme from a generation that viewed the future through the prism of a keyboard and computer screen, but the Boss ruled. In back corridors of start-ups, you could hear the digits bounce between business



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The conference is reported by:

Geoffrey Precourt

US Editor, Warc








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