While yesterday was very theoretical and blue-sky, the content of Tuesday, the second day of the AAAA Account Planning conference, had a bit more practical and real-world application. 

This morning’s plenary focused on specific ways agencies can move forward in the future.  It was a big theme of the day. In fact, three different planners presented the same Steven King quote on this:

“I’m surprised that no one’s thought of a better idea yet” [than planning]. 

This crossover is either evidence of the wisdom of crowds and Mark Earls’ herd mentality – or the fact that they didn’t