AAAA Account Planning Conference




WARC reports direct from "Creating Possibilities: Planning to Extend the Boundaries of Creativity," the 2007 AAAA Account Planning Conference, Manchester Grand Hyatt, San Diego August 6-8, 2007.

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Monday: Creativity, Jay Chiat and the planner’s role
Stephanie Redlener
Monday, 06 August 2007, 22:03 PST


Welcome to San Diego!

 

This year’s AAAA Account Planning Conference is in sunny San Diego, where account planners come together on a united front to stimulate discussion and talk about the future of account planning.

 

The theme of 2007 is 'Creating Possibility'. Fueled by an innovation-driven market and the growth imperative, strategic planners must expand their role beyond problem solving to become growth creators as



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Postings

Wednesday: The last morning…and the start of a new era?
Wednesday, 08 August 2007, 22:45 PST
Comments (4)

Tuesday: Method and progression
Tuesday, 07 August 2007, 23:45 PST
Comments (2)

Tuesday: Is everything about to change?
Tuesday, 07 August 2007, 23:21 PST

Tuesday: Moving from theory to practice
Tuesday, 07 August 2007, 22:55 PST

Monday: From learning creativity to marketing and belief
Monday, 06 August 2007, 23:11 PST

Monday: Creativity, Jay Chiat and the planner’s role
Monday, 06 August 2007, 22:03 PST
Comments (2)

So what do YOU want to ask Yahoo! ?
Wednesday, August 1, 2007
Comments (10)

Conference blog coming soon ...
Wednesday August 1, 2007





AAAA Account Planning Conference is being blogged by:


Stephanie Redlener

The Talent Business





Rob White

Zeus Jones





Mark Earls

Herd Consulting








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