"This year felt really good, right from the start. People were anticipating it being good, not sitting there with their arms closed like in previous years. 

"The topics were optimistic and forward thinking, not retrospective. You cannot deny the forward thinking that took place."

William Charnock, JWT and Co-Chair, Jay Chiat Planning Awards 


Given the Conference was about creating possibilities, I thought it would be a good idea for my final post to leave you with a few key themes that I, as an excited and optimistic young planner, took out (don’t worry, there are no Powerpoint charts…).

But first, here are a couple of last-morning highlights on the changes coming our way.

Change for the good and change to

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