AAAA Account Planning Conference



WARC reports direct from Crafting Concepts and Content,
the AAAA Account Planning Conference 2008
Miami Beach, USA, July 21-23, 2008

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The Last Conversation
Geoffrey Precourt
Wednesday, July 23 2008

The final test of a plan is marketplace efficacy. And, to present a results-focused reading on the Account Planning Conference, Chair Suzanne Powers (TBWA Worldwide) assembled a panel of four other featured planners: Christopher Owens (The Richards Group, Dallas), Daniel Cherry (Anomaly, New York), Alejandro Pallette (Lola, Madrid), and Shaziya Khan (JWT Mumbai, the conference's Grand Prix



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Postings

The Last Conversation
Wednesday, July 23 2008

The Account Planner's 21st Century Toolkit
Wednesday, July 23 2008

Planning and Politics
Wednesday, July 23 2008

The Obama Girl's Man
Wednesday, July 23 2008

The New Realities of Creative Briefing
Tuesday, July 22 2008

The Post-Broadcast Age
Tuesday, July 22 2008

Quick Big Ideas
Tuesday, July 22 2008

Into the hands of planners
Monday, July 21 2008

Presidents, Pedigree and Planners
Monday, July 21 2008
Comments (1)

Then and Now: US Account Planning at 25
Sunday, July 20 2008

All eyes are on Miami
17 July 2008





The conference is reported by:

Merry Baskin

Baskin Shark





Geoffrey Precourt

US Editor, Warc









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