The Warc Blog

The Warc Blog

New on Warc: What to expect in 2014
 
James Aitchison, Director, Warc
 
James Aitchison

This month's update leads with the seasonal clutch of predictions for the year ahead, from the likes of Aegis, Trendwatching.com and Mindshare. We also have insights on multiscreening from Admap, a round up of event reports and details of the release of our Warc Webinar collection.

Read on for all the news - and to receive content updates like this by monthly email, visit: Your Warc > Email Alerts.


What to expect in 2014

What should marketers expect in 2014? Here are the opinions of several forecasters for the coming 12 months.

10 trends for 2014 sees Aegis Media’s Dan Calladine include smart devices, push notifications and Bluetooth Beacons on his tech-leaning list.

10 global trends of 2014 summarises the view of Trendwatching.com, which highlights consumer-led trends such as guilt-free experiences, crowdshaped products and data privacy.

6 trends to look out for in 2014 offers a diverse selection from Mindshare, who spotlight the sharing ephemeral, the internet of weird things and sound taking centre stage.

The UK in 2014 sees Trajectory Partnership take an economic perspective on marketing to post-recessionary British consumers.

Later this month, look out for Warc’s Toolkit 2014, in association with Deloitte – our guide to the biggest marketing challenges of the year ahead.


The multiscreen planning challenge

The latest Admap focuses on the challenges and opportunities that multiscreening presents to TV planning.

How ads work in multiscreen viewing (open access) reveals how shifts in audience attention emphases the need for emotional, implicit creativity.

Align TV with VoD highlights the importance of the strategic planning of online video within the broadcast framework.

The two-screen experience reports on a US study showing the value of TV viewing apps and the personalisation of second-screen ads.

360-degree sponsorship shows how brands can integrate sponsorship with digital channels to develop deep viewer connections.

Admap also features insights on naming brands, the most influential digital campaigns and an extended best practice guide on mapping the consumer journey.

Browse the full issue at warc.com/admap.


Events round-up

Our recent event coverage includes reports from the US, Europe and Asia.

We reported on the strategies of Capital One and Purina from ANA Real-time Marketing in New York.

We heard how Barclaycard built its brand in the US at Chief Strategy Officer Summit in New York.

We shared trends like ‘temporal destruction’, personalisation and innovation from Most Contagious in London.

We summarised the changing role of mobile in India from IAMAI Mobile in New Delhi.

And we learnt the shopper marketing strategies of leading Asian brands at POPAI’s conference in Singapore.

Browse all of the latest coverage in our Event Reports section.


NEW: View all Warc Webinars

All recent Warc Webinars are now available to view in our new Webinars section.

From shopper marketing to neuroscience, our free-to-view webinars feature expert speakers on the major themes challenging marketers today.

Native advertising

Our Future of native advertising Trend Snapshot looks at how native advertising is evolving, the challenges it presents and guidelines for use.


Admap Prize 2014

Hurry! Entries to the Admap Prize 2014 close on 31 January – this is your last chance to stake a claim to the $5000 prize for the best essay on how brands are built in the digital age.


Next Generation Research 2014

Warc's annual Next Generation Research conference returns to London on 16 January, with new speakers from Facebook, Millward Brown and Unilever. Just a few places remain. Warc subscribers: book now for a 20% discount.


Brands and sustainability in India

Visit our Brands and Sustainability in India page for a range of thought-leading essays, selected from Indian entries to last year’s Admap Prize from the likes of JWT, Grey Worldwide and Johnson & Johnson.



Subjects: Marketing, Media

15 January 2014 11:14
 

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