On Thursday, Rob Campbell, Regional Head of Strategy for Wieden + Kennedy in Asia, will be discussing his experiences as a planner in China, and what planners elsewhere can learn from his time in the world's most populous nation.
As a taster, here is the video of one of the case studies he will be discussing – it's the Nike China 'Greatness' campaign, which last year won a Silver, plus the Cultural Connection special award, in the Warc Prize for Asian Strategy.
Warc subscribers can read the full case study.
The webinar took place on Thursday, 6th March. If you missed it, you can still view it for free on Warc.
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