This post is by Claudia Ortiz Reyero, European Education and Training Manager at EACA.
In today's world, where youngsters are highly qualified but struggle to find a job due to the financial crisis, it becomes imperative to receive the most hands-on education one can get. This was the vision of the European Association of Communications Agencies (EACA) when they founded the European Institute for Commercial Communications Education (edcom) in order to breach the gap between the academic and the professional worlds. edcom, therefore, strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners.
Always trying to provide our students with international exposure and "real work experience" edcom launched a new student competition last October called the Thesis Competition. The purpose of the competition is to reward the best Bachelor and Master theses dealing with commercial communications among edcom member schools.
The winners of the first Thesis Competition were:
Justyna Perlinska, from NHTV University of Applied Sciences, in the Bachelor category:
"Being selected to participate in edcom Thesis Competition was absolutely rewarding. But even more rewarding, as well as unexpected, was winning it."
Click through to see a summary of Justyna's winning thesis.
Zhana Belcheva, from New Bulgarian University, in the Master category:
"I was introduced to the edcom Thesis Competition by my academy counsellor shortly after earning my master degree. It was a unique opportunity and I saw it as a way to further develop my skills and knowledge – all in all it was a rewarding experience, which I¡¦m happy to have had the chance to go through."
Click through to see a summary of Zhana's winning thesis.
The edcom Thesis Competition 2014-2015 has already been launched, so what are you waiting for to present your candidacy? These are the key dates:
Visit edcom's website for further information on the Thesis Competition.