It's a busy time of year for new Warc reports: we released our latest Global Marketing Index today, and Tuesday morning saw the official launch of our 2013 Toolkit, produced in association with Deloitte. Representatives of 50 brand owners, 30 agencies and assorted tech and digital firms were all in attendance at the event, which took place at Deloitte's London headquarters.
The report summarises the lessons from the best articles, trend analysis, data and case studies published recently on Warc, and identifies the biggest marketing challenges for 2013. The launch presentation highlighted four priorities for marketers contained in the Toolkit – changing consumer expectations, paths to purchase, social media strategies, and use of Big Data – and I caught up with attendees and speakers afterwards to see what they thought. Reactions were very positive, as you can see in the video below.
You can get a free sample version of the Toolkit by visiting the Toolkit homepage on Warc. And Warc subscribers, of course, can access the full report. We hope you find it useful!