The New Year, 2013, approaches. And as everyone knows, the number thirteen has lots of symbolism. For the religious among us there were the 13 guests at the Last Supper and the 13 tribes of Israel. Scientists know the Universe is governed by 13 fundamental constants of physics, and the relationship between the volume of the Earth and the Sun is 1310. For shoppers there’s added value of 13 items that comprise a “baker’s dozen.” Anthropologists study the 13 skies of the Aztecs.
But for those marketers and brand managers who want to look beyond the horizon, luckily our validated predictive loyalty and engagement metrics have identified 13 critical trends for 2013:
By the way, the number 13 is also thought by some to be unlucky.
And we agree, but only for brands that ignore these trends that will have direct consequences to the success or failure of next year’s branding, engagement, and marketing efforts.