The Warc Blog

The Warc Blog

Planning a vacation? Here's how hotels ranked for value
Robert Passikoff, President, Brand Keys, Inc
Robert Passikoff

For those you who may have missed it, summer officially started last week, and that means vacations for most people. Vacations, which used to be regarded as a luxury, have become a necessity in today's world. Nearly 95% of folks we polled in our Customer Loyalty Engagement Index indicated they had no intentions of cutting back on their vacations.

This year, the top-5 U.S. destinations turned out to be the usual suspects:

  1. Las Vegas
  2. Orlando
  3. Hawaii
  4. New York City
  5. Washington, DC/Los Angeles

For those hankering for foreign climes, the top-5 cities ranked like this:

  1. London
  2. Rome
  3. Paris
  4. Barcelona
  5. Dublin/Prague

That consumers are not giving up travel does not mean that they've stopped looking for good deals. So when it came to "value" here's the top-5 rankings of the four categories of hotels we track:


  1. Inter-Continental
  2. Ritz Carlton
  3. Four Seasons
  4. Fairmont/W Hotels


  1. Hilton
  2. Marriott
  3. Hyatt
  4. Doubletree/Embassy Suites


  1. Best Western
  2. Hampton Inn
  3. Ramada
  4. Holiday Inn


  1. Days Inn
  2. Quality Inn
  3. Econo-Lodge
  4. Travelodge
  5. Motel 6

George Bernard Shaw wrote, "The great advantage of a hotel is that it's a good refuge from home life." But the need to relax, recreate, and re-charge is taking precedence no matter what the economy or the cost of gasoline and airline baggage fees.

So for most Americans, another thought is true: a vacation is what you take when you can't take what you've been taking anymore!

Subjects: Brands

27 June 2012 09:34

There are 1 comments on this blog

Finally the search of finding best holiday packages gets over. MyDreamHoliday an online portal – allows users to plan their holidays by their own. The portal that gives you tips and guidance at every possible manner while planning; It covers most of the destinations like Australia, Italy, Malaysia, Spain, Sri Lanka, Switzerland, Thailand and other countries. Enquire now @ (022) 26302954
Holidays in Malaysia s. 15 August 2012 at 7:25pm
Comments IconAdd your comment here:

Blog Search


  • 2016
    • October (10)
    • September (11)
    • August (18)
    • July (11)
    • June (16)
    • May (10)
    • April (17)
    • March (16)
    • February (13)
    • January (12)
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010