The Warc Blog

The Warc Blog

Cannes Lions get under way
Joseph Clift, Product Manager, Warc
Joseph Clift

It's Cannes Lions week - and the Direct, Media, Radio, Outdoor, Promo & Activation and PR Lions have already been announced. (Click on the links to go through to the full list of winners for each category from the Festival's website.)

There's a pleasing lack of regional bias in the six Grand Prix winners announced so far, with Australia, the US, Korea, South Africa and Romania all represented on the list. 'American ROM', by McCann Erickson Romania for Kandia Dulce (a chocolate bar brand) is the big winner so far, taking both the Direct and Promo & Activation grands prix. Meanwhile, 'Break Up', by Clemenger BBDO Melbourne for the National Australia Bank, topped the PR category, three campaigns from Network BBDO Johannesburg for Mercedes-Benz took the Radio grand prix, 'Decode Jay-Z with Bing' (Droga5 New York) won the outdoor grand prix, and the media grand prix went to work from Cheil Worldwide in South Korea for Tesco.

Tonight, there's the awards ceremony for the Cyber, Press and Design Lions, while the remaining Lions will be announced on Saturday. This last group includes the Creative Effectiveness Lions, cases from which Warc will publish on Monday (in our awards section).

I'll also be reporting for Warc direct from Cannes for the rest of the week - watch this space, or follow us on Twitter, for updates!

Subjects: Awards

22 June 2011 12:35

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