What makes a story worth sharing? How can brands learn to create stories worth sharing on social media? And how can they learn to interpret the stories being shaped by the steady stream of live customer data flowing out of social media sites?
The Social Media Influence 2011 conference may not have yielded conclusive answers to these questions. But it did showcase the variety of ways brands are wrestling with such dilemmas.
Warc will shortly publish a brief summary of key themes from the event's morning sessions. For Twitterati, here's the condensed version:
Look out for a fuller report from Social Media Influence 2011 in our Conference Reports section. In the meantime, you can also follow the debate around the conference on Twitter here at #SMI11