Is there a failsafe formula to capturing an APG Creative Strategy award? Probably not, but the APG UK's series of events to demystfiy the judging process continued yesterday with some more advice for would-be gong-winners.
JWT's Guy Murphy, chairman of the 2009 awards, kicked off by asking: "Have you read last year's winners?" Only a few had. However, the papers have been well read on warc.com and the most downloaded on warc.com are not necessarily the 2009 judges' top picks. See the full list of 2009 papers here (only Warc subscribers can view the actual papers).
We will be doing the same exercise with the 2011 papers after these are published on our Latest Awards page this autumn.
Last night's speakers shared some insights (and some audio extracts) from the 2009 judging process on why certain papers didn't take the top awards and others did.
Here's Warc's summary of top ten tips to getting to the podium:
For more updates on the process - including the details on this year's jury - keep an eye on the APG's website. You can also catch a video of the previous APG awards event here.