How will the British consumer marketplace change between now and 2020? That was the general theme of a Future Foundation conference I attended earlier today.
The trends thinktank predicts that UK consumer spending, having declined in the recession, will return to growth and increase consistently over the decade to come. However, consumers will also "shop smarter" than before, using the mobile internet to hunt down bargains while on the move. Here are three key insights from the morning's presentations.
More to come in my full report of the event, up on warc.com soon.