The Warc Blog

The Warc Blog

Yankelovich MONITOR Think Tank
Katherine Mawhinney-Kam, Designer and Production Editor, Warc
Katherine Mawhinney-Kam

Today we are pleased to publish a set of Yankelovich MONITOR Think Tank papers, as part of our new partnership with The Futures Company (the coming together of Henley Centre HeadlightVision and Yankelovich).

These articles are filled with take-away insights on different segments of American consumers and what they mean to marketers. They're updated regularly and cover individual age groups such as Baby Boomers and Echoes (a new term to me, referring to the children of the Boomers); and cultural groups like African-Americans; as well as diving into the current psychology behind marriage and how people view customer service

Personally, I've been intrigued (and worried) to learn that nearly a half of 9-17 year olds (49%) have attempted to lose weight.

We have lots more from The Futures Company in the pipeline and will keep you posted here on the blog, or you can always visit our Just Arrived page.

Subjects: Consumers, Marketing

25 January 2010 16:21

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