The Warc Blog

The Warc Blog

Ad Attack: Play It Again, Man!
 
Eugene Yiga, Knowledge Manager, Synovate Laboratories
 
Eugene Yiga

Are some ads too fast for their own good?

Last week’s Ad Attack looked at two similar concepts from two different brands. One criticism for the Peugeot ad is that there’s simply too much going on. Perhaps that’s the point. Or perhaps it just makes your eyes hurt.

It actually reminds me of most of Nike’s ads, especially their Write The Future campaign from last year:

More similar ads include this one from IBM:

And this slightly slower selection from Sky:

What do you think? Do these ads keep you glued to the screen or make you turn away faster than they actually are?

For all my previous entries on the Warc blog, click here.



Subjects: Advertising

25 March 2011 06:40
 

There are 0 comments on this blog

(Want to have your say? Add your Comment)

Comments IconAdd your comment here:
Email :  
Forename :  
Surname :  
RadEditor - HTML WYSIWYG Editor. MS Word-like content editing experience thanks to a rich set of formatting tools, dropdowns, dialogs, system modules and built-in spell-check.
RadEditor's components - toolbar, content area, modes and modules
   
Toolbar's wrapper 
 
Content area wrapper
RadEditor's bottom area: Design, Html and Preview modes, Statistics module and resize handle.
It contains RadEditor's Modes/views (HTML, Design and Preview), Statistics and Resizer
Editor Mode buttonsStatistics moduleEditor resizer
  
RadEditor's Modules - special tools used to provide extra information such as Tag Inspector, Real Time HTML Viewer, Tag Properties and other.
   
 

Blog Search

Archives

  • 2014
    • December (12)
    • November (20)
    • October (23)
    • September (19)
    • August (18)
    • July (25)
    • June (22)
    • May (23)
    • April (20)
    • March (14)
    • February (10)
    • January (5)
  • 2013
  • 2012
  • 2011
  • 2010