The Warc Prize for Asian Strategy 2014 - News

11th June: Senior executives from Nestlé, Ogilvy India and GroupM China are among the final selection of judges.

Chaired by Freddy Bharucha, CMO Asia at Procter & Gamble, the full judging panel includes a further nine senior client-side marketers and agency-side executives.

The latest judges from the client-side include Chandru Radhakrishnan, the head of communications at Nestlé; Melisa Teoh, who leads the Southeast Asia brand marketing strategy at insurer Great Eastern; and Amrit Thomas, CMO at United Spirits, the largest spirits company in India.


2nd June: The deadline for the Warc Prize for Asian Strategy has been extended to 3 July.

Now in its fourth year, the Prize is Asia's leading showcase for smart strategic thinking in marketing. The Prize is completely free to enter, and there is a $10,000 prize fund for winning papers.

Entries will be judged by a panel of senior marketers and agency-side executives, led by Prize chairman Freddy Bharucha (CMO Asia at Procter & Gamble).

Ten judges have been announced so far, including representatives from Unilever, Coca-Cola, Mondelez International, Wieden + Kennedy, BBH, BBDO, TBWA and Grey.

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27th March: Warc launches 2014 Prize for Asian Strategy

Warc today launches the 2014 Warc Prize for Asian Strategy, a cash prize for the smartest marketing strategy in the region. The Prize returns for its fourth year with a Prize fund of US$10,000.

Warc will award Gold, Silver and Bronze awards to the best strategy case studies, plus a $5,000 Grand Prix. In addition, Warc will award five $1,000 excelling in specific areas. This year Warc has included a new Research Excellence Special Award to recognise the best use of research in strategy development.

Freddy Bharucha, CMO, Procter & Gamble Asia, will chair a judging panel of senior client-side marketers and strategy experts from around the world. Other judges will be announced shortly.

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