What will make a winning entry in the 2012 Warc Prize for Asian Strategy?
It's worth making some general points on the kind of cases that do well in strategy competitions:
In the 2011 Warc Prize for Asian Strategy, the judging panel made a number of comments that may help entrants this year to formulate their cases.
Finally, it's worth dwelling on some of Warc's own analysis of which entries did well last year. In a piece looking at effectiveness measures, it was suggested that judges leaned towards entries that could show hard business results (sales, share or profit, for example) as well as intermediate brand measures (such as awareness).
However, it's worth pointing out that the shortlist of 25 showed a huge variety of campaigns from across Asia, from a host of categories, and including both expensive multi-channel work and smart low-budget ideas.
As long as entrant has smart thinking at the heart of their case study, they'll be in with a chance.