The Warc Prize for Asian Strategy 2012 - News

20th September: Winners announced

A case study on the long-term repositioning of Singapore's NTUC Income has won the 2012 Warc Prize for Asian Strategy.

The low-budget prize was won by '50 Must-Do Things in Asia', a branded travel guide created by JWT Bangkok for Tiger Beer in order to target tourist drinkers.

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6th September: Warc unveils Prize shortlist

A total of 32 case studies are still in contention for the 2012 Warc Prize for Asian Strategy, the $7,000 fund to reward great strategic thinking.

Prize Chairman Charles Wigley said the strength of shortlisted entries showed "the industry is very much coming of age from a strategic perspective in Asia.

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6th July: Prize receives 160 entries

Brands and agencies across Asia have entered 160 case studies into the 2012 Warc Prize for Asian Strategy, a cash prize for the most insightful marketing strategy in the region. The total marks a near-20% rise on the entry numbers for the Prize in 2011, its inaugural year.

Entries were submitted by brands and agencies in 13 markets around Asia. India was the single biggest source of entries, with 44 entries submitted from the market, followed by Singapore, Philippines and China.

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18th June: Prize closes for entries

The 2012 Warc Prize for Asian Strategy closed for entries on 15th June. Entries will be processed by Warc then sent to the judges.

The Prize fund of US$7,000 recognises the best strategic thinking in Asia. The winning entry will receive $5,000, with a further $2,000 award for the best example of strategy on a low budget.


28th May: Warc extends Prize deadline

The deadline for entries to the Warc Prize for Asian Strategy has been extended by two weeks. Entrants now have until Friday 15th June to submit their papers.

The Prize is free to enter and recognises the best strategic thinking in Asia.


3rd May: Judges announced for 2012 Prize

A total of 15 representatives from clients, agencies and academic institutions have joined the judging panel for the 2012 Warc Prize for Asian Strategy. The panel includes senior marketers and strategy experts from Nissan, Kraft, Procter & Gamble, Coca-Cola, Ogilvy, Clemenger BBDO, and more.

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15th March: 2012 Prize launched

The Warc Prize for Asian Strategy has been launched for 2012, with an expanded Prize fund of $7,000.

The Prize recognises the best strategic thinking in Asia. It is open to brand owners and agencies from any discipline, and is free to enter. The winning entry will receive a cash prize of $5,000; a further $2,000 is available for the best low-budget entry.

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