Brand owner: Kandia Dulce
Agency: BV McCann Erickson
Watch how Romanian chocolate bar Rom regained its status as the nation's favourite by stirring patriotism with fictitious claims that it was re-launching with the US flag on its packaging.
Brand owner: Colombian Ministry of Defence
Agency: Lowe SSP3, Lowe and Partners
Watch the story of how innovative research and insight, creativity and endeavour encouraged 331 Colombian FARC guerrillas to demobilise – which represented a 30% uplift on the previous year.