Warc Prize for Innovation: Campaign videos

The 2012 winner: Rom - "American" Rom

Brand owner: Kandia Dulce
Agency: BV McCann Erickson
Watch how Romanian chocolate bar Rom regained its status as the nation's favourite by stirring patriotism with fictitious claims that it was re-launching with the US flag on its packaging.


The 2012 runner up: FARC - Operation Christmas

Brand owner: Colombian Ministry of Defence
Agency: Lowe SSP3, Lowe and Partners
Watch the story of how innovative research and insight, creativity and endeavour encouraged 331 Colombian FARC guerrillas to demobilise – which represented a 30% uplift on the previous year.