Neckermann.de: The world's most powerful banner
Agency: OgilvyFrankfurtAdvertiser: NeckermannBrand: neckermann.deCountry: Germany
Objectives
German retailer, Neckermann, filed for insolvency in July 2012. We needed to find a way to demonstrate that neckermann.de was still able to deliver its goods and had the will to fight. Because becoming insolvent does not mean being dead.
It was essential to stabilize sales and reassure customers in order to allow neckermann.de to keep the business going.
Moreover, we had to help neckermann.de to gain the attention of new potential investors.
And so, the objectives were far reaching not...