i3 MySmartEye: Helping the blind to see

Rowena B. and Vivien Foo

This case study describes the promotion of an application by Singaporean telecommunications company StarHub for remote volunteers.

i3 MySmartEye: Helping the blind to see

Rowena B. and Vivien Foo

Campaign details

Brand owner: StarHubLead agency: DDB SingaporeBrand: i3Country: SingaporeIndustry Charities and voluntary organisations, Mobile and cell handsets, Mobile providersChannels used: Earned media, buzz, Internet - general, Internet - microsites, Mobile and apps, Newspapers, Online video, Outdoor, out-of-homeMedia budget: Up to 500k

Executive summary

This case study describes the promotion of an application by Singaporean telecommunications company StarHub for remote volunteers to aid visually impaired people by describing any photo to them.

Mobile-phone technology can...

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