World Vision Canada: Back to School Appeal

This case study describes how child sponsorship charity World Vision Canada relaunched its Back to School appeal to improve fundraising results.

World Vision Canada: Back to School Appeal

Russ Reid

Objective of the campaign

The story is amazing.

For nearly 70 years child sponsorship has been World Vision's flagship product with more than 500 million children sponsored by caring Canadians. These child sponsors are highly committed donors, each giving $39 a month to help provide a child with food, water, healthcare and education.

But their giving doesn't stop there!

World Vision also provides lifesaving interventions for children living in countries and/or circumstances where sponsorship is simply not available. And when child sponsors are presented with opportunities to give over and above...

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