World Vision Canada: Back to School Appeal
Russ Reid
Objective of the campaign
The story is amazing.
For nearly 70 years child sponsorship has been World Vision's flagship product with more than 500 million children sponsored by caring Canadians. These child sponsors are highly committed donors, each giving $39 a month to help provide a child with food, water, healthcare and education.
But their giving doesn't stop there!
World Vision also provides lifesaving interventions for children living in countries and/or circumstances where sponsorship is simply not available. And when child sponsors are presented with opportunities to give over and above...