What's Next: Unleashing the power of cross-platform advertising

Randall Beard and Chris Louie

This report looks at the power of cross-platform advertising, proving that a well-measured integrated campaign can deliver 8 per cent greater reach or significantly higher frequency without any additional expenditure.

  • As digital video grows, integrated multi-screen advertising will become increasingly important.
  • This report reveals insights and strategies for how to get cross-platform advertising right....

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