- Understand behavioural economics and choice architecture to map an accurate cross-channel consumer journey.
- By using mobile and digital, brands can create "bite-sized" shopping experiences.
- Create experiences for the brand that address the four shopper need states: information, inspiration, comparison and maximisation....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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