Walmart learns from digital mavens
Stephen WhitesideWarc
Walmart's stores are visited by more than 140 million shoppers across America every week.
But alongside serving its existing clientele, the Bentonville, Arkansas-based retail giant is seeking to gain an understanding of how their wants and needs may change in the future. And it is here that ShopForward – an online community that contains 300 consumers operating at the digital "extreme" – enters into play.
"Today is actually a fairly reasonable estimate of what tomorrow will be," David Guenthner, Walmart's senior director/global consumer insights and analytics, told delegates at the Shopper Insights...