Volvo FH launch

This case study describes how Volvo Trucks used a piece of online video to maximise global interest in the launch of its new FH model, months ahead of its actual availability in local markets.

Volvo FH launch

Agency: Forsman & Bodenfors GothenburgAdvertiser: VolvoBrand: Volvo TrucksCountry: Sweden

Objectives

Volvo Trucks wanted to create maximum interest in the global launch of the new Volvo FH – which took place 8-24 months before the new truck was to be introduced and sold on the local markets.

Volvo Trucks also wanted to reach a much wider audience than a traditional B2B campaign, in order to reach influencers and media, and ultimately the purchasing target group, especially new conquests. All with a very limited media budget.

Concrete objectives for the case period:....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands