Volkswagen Trucks: Tailor made cart
Isabela Albero
Campaign details
Brand owner: VolkswagenLead agency: ALMAP BBDOBrand: Volkswagen TrucksCountry: BrazilIndustry Automotive industry, marketChannels used: Other and ambient mediaMedia budget: Up to $500k
Executive summary
This case study describes how Volkswagen Trucks created a shopping cart that helped shoppers stick to their budget as a way of communicating their tailor-made trucks to budget-conscious small business owners. In the past, they had always opted for traditional campaigns, with commercials for TV and magazine ads, but this time, they asked for something...