Vodafone: Ghita - The social shepherd
McCann Erickson Romania
What were the objectives for the creative work?
"Ghita the shepherd is an example for Romania's digitalization" (European Commissioner Dacian Ciolos)
Executive summary:
Real life does beat advertising, and this campaign-turned-national-phenomenon is the living proof. It's the real story of Ghita, a common Romanian shepherd from Jina, Sibiu. He started off as a completely anonymous and lonely guy on his mountain top. But after a few months of making the most out of Vodafone's mobile data network, his life dramatically changed for the better. He gained half a million engaged Facebook...