University of Manitoba: Trailblazer

This case study describes a campaign to promote the University of Manitoba (in Canada) as an education destination for school leavers.

University of Manitoba: Trailblazer

McKim Communications Group

Situation analysis

Overall assessment

Where you are shapes who you are.

Manitoba is cold. It's flat. It's remote.

That's what we found when we asked prospective post- secondary students and parents from across the country (and even some in the province).

None of these perceptions are untrue: Manitoba is a place with a challenging climate, an environment that challenges those who live here – in ways you'd expect, but also in ways you wouldn't. It challenges Manitobans to adapt, to innovate, and to invent. It challenges them to grow, to create, and...

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