United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail
Christopher Karpenko
Every moment, mountains of data are being created through customer transactions, social media interactions, texts, emails, photos, and a multitude of other connected sources. As a result, big data has ushered in a new era of data-driven marketing. In fact, according to a 2014 study by Experian Data Quality, 93 percent of companies think some form of data is essential to marketing success.
Why is big data a game changer? It digs down past surface demographics to uncover more detailed...