UPC Èeská Republika: UPC za rohem (PC Round the Corner)

This case study describes a B2B campaign by UPC, a communications services company (including internet and data storage), which is better known for its domestic services in the Czech Republic, and needed to increase consideration amongst businesses.

UPC Èeská Republika: UPC za rohem (PC Round the Corner)

Campaign details

Agency name: McCann-Erickson Prague and MomentumCategory: B2BCountry: Czech Republic

Background

UPC is known for its portfolio offered to resident customers (especially cable TV, Internet). However, only a few know that UPC also offers B2B services which are based on entirely different principles (especially technological) than residential principles. The main UPC's B2B services include the internet, data, housing and voice solutions.

However, UPC services are primarily supplied over fiber optic cables. They are therefore not accessible to everyone, but only to companies that are...

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