UNCF: Better futures

This case study describes how the United Negro College Fund (UNCF) of America emphasised that investment in education leads to greater contributions to the community.

UNCF: Better futures

Y&R New York

What were the objectives for the creative work?

A mind is (still) a terrible thing to waste.

Launched in 1972 to encourage Americans to support the United Negro College Fund (UNCF), the "A Mind is a Terrible Thing to Waste" campaign has helped raise more than $2.2 billion and graduate more than 350,000 minority students from college.

Yet racial inequality in education remains staggering, particularly for black male youth. Fifty years after the 1964 Civil Rights Act, the United States still has much work to do on our nation's racial and educational progress. Last...

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