Twentieth Century Fox: Life of Pi

Vanessa Coelho

This case study explains how Twentieth Century Fox, the film corporation, promoted its movie 'Life of Pi' in the UK, Germany and Italy through Yahoo!, the internet company.

Twentieth Century Fox: Life of Pi

Vanessa Coelho

Campaign details

Brand owner: Twentieth Century FoxAgency: Vizeum and SoapBrand: Twentieth Century FoxCountry: UK, Germany and Italy

This case study tells the story of a film, a movie studio and a media company that made the impossible possible. The film was about a boy who survives a shipwreck, only to find himself lost at sea, in a lifeboat, in the company of a Royal Bengal tiger. As such, the film was considered a tricky proposition for audiences. But Yahoo! took up the challenge, and the...

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