Trends Snapshot: Livestreaming apps – the value of Periscope and Meerkat for brands
This Trend Snapshot includes:
Trend overview: what it is and why it's important
Brands ahead of the curve: examples from Ghirardelli, Universal Music Group and BuzzFeed, among others
What it means for brands: expert insight from Luis Aguilar of RadiumOne and Paul Armstrong of HERE/FORTH
What can we expect: where this trend might lead
Next steps: how to get involved
Further reading: where to find more on this subject
Trend overview
Digital video is an increasingly vital cog in the marketing...